Meet Abdul Crossfield
Founder of Ascendra Energy. Energy Acquisition Broker. Central Florida homeowner advocate. Believer that the best sale is one the homeowner never feels pressured into.
Why I chose the solar industry
I didn't come to solar looking for a sales job — I came to it after seeing how many Central Florida homeowners were making one of the biggest financial decisions of their lives without a clear, honest explanation of what they were actually buying.
Too many homeowners I met had been rushed into a decision, handed confusing paperwork, or left with a system that didn't match their actual usage. I became an Energy Acquisition Broker because I wanted to be the person I wish every homeowner had in their corner: someone who explains, not sells.
That's the entire premise behind Ascendra Energy. My mission is to help you understand energy — what you're using, what you're paying, and what your options genuinely are — so that if you decide solar is right for you, it's because you understood it, not because you were pressured into it.
Education comes before sales in every conversation I have. If, after we talk, solar isn't the right fit for your home, I'll tell you plainly. If it is, I'll build a proposal around your actual roof and your actual bill — not a generic template.
My Values
Education Before Sales
You should understand exactly what you're buying and why before any proposal is on the table.
Radical Honesty
If solar isn't right for your home right now, I'll tell you that directly — even if it costs me the sale.
Long-Term Thinking
I build relationships meant to last decades, not a single transaction.
Local Accountability
I live and work in Central Florida. My reputation here matters more than any single deal.
Helping you build equity, not just buy equipment
Central Florida homeowners deserve an advisor, not a salesperson. If that's what you're looking for, I'd love to talk.
Ready to talk with Abdul directly?
Every consultation is free, honest, and entirely pressure-free.